Spotlight Oral Care, the dental hygiene brand founded by a trio of dentists, has crowdfunded a €3.5 million investment from a consortium of the top providers of Invisalign.
WHO: Based in Galway, Ireland, dental care brand Spotlight Oral Care was founded in 2016 by Dr. Lisa Creaven, Dr. Venessa Creaven, and Dr. Barry Buckley to fill a gap in the market for safe, effective products with a clean, high-performance oral care brand. Every Spotlight Oral Care product is cruelty-free, vegan, free from toxic ingredients, and is not tested on animals. In addition, their dental floss is made from recycled ocean plastic.
WHY: The fresh capital will support the expansion of Spotlight’s US-incorporated brand, Made by Dentists, launched in 1,800 Target stores in March.
IN THEIR OWN WORDS: Spotlight Oral Care Chief Executive Vanessa Creaven said, “This is the first time crowdfunding has ever been used within the profession to this level, and it is an incredible endorsement of the brand and everything we stand for in providing professional oral care products at home.”
The Backed by Dentists Group said, “Finally, we have an oral care brand we can get behind. We are excited to support Made by Dentists so that we can continue to work towards the joint goal of improving oral care for all our patients in the US.”
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